Judy Sells The Shoals

In the midst of Cox Creek Parkway lined with generic, chain department stores, there sits a shop that has remained a steadfast clothing boutique for the last 20 years, providing high-end, sophisticated fashion for Shoals women who like to make a statement. Melissa Coldiron opened Lilly’s Sportswear two decades ago simply because she loves fashion and helping women find something that they can feel fabulous in every day. Melissa can be found at the store each day ready to greet customers with a sweet smile and warm hello as they browse the on trend, high-fashion clothing and accessories that includes everything from jeans and formal dresses, to shoes and jewelry for women in their 20’s and up. A Sheffield native, Melissa began working in boutiques at the age of 15 and never looked back, originally opening Lily’s Sportswear in Sheffield, but moving to W. Tennessee Street for 16 years, and just recently settling into their newest location next to the Florence Mall. The tall, indu...

For 30 years Martha Ringelstein has humbly and passionately perfected her craft at hand-selecting pretty things to create her store, The Wearhouse. Located off of Cloverdale Rd is an unsuspecting building that is one of Florence, Alabama’s best kept secrets and is the place to go if you want your home (and closet) to look stunning. When you walk through the front door a friendly face immediately greets you, offering help and welcoming you to look around. On the left side of the store are finely crafted dresses, shoes, and purses from markets in L.A., New York, and Atlanta, and to the right of the store it’s like stepping into a home décor magazine, stretching back into a large warehouse lit with twinkling lights hanging off trees, and adorned floor to ceiling with large mirrors and beautiful paintings.  Each piece is perfectly placed for a fun, enjoyable shopping experience that will leave you with decorating ideas and your favorite new piece of furniture.  Those ...