Judy Sells The Shoals

Two weeks ago Thread fabric store opened in downtown Florence, Alabama in a large, narrow building with simple, cream walls and a rustic, hardwood floor, but the shelves are stocked with rows of vibrant colors in every shade and hue—a cheery, inspirational invitation to create. Located on North Court Street, the adorable shop just recently opened its doors and is run by incredibly talented individuals who want nothing more than to empower and encourage each of their customers to create. While Thread sells a wide range of independent patterns, sewing and craft books, supplies for every sewing projects, and of course designers fabrics—their goal is not just to provide quality products, but to inspire others to make something that is a lasting reminder to the talent and originality that lies within us all. Walking through the front doors of Thread sparks the imagination and opens up the possibility to dream. If you lack inspiration at home, all you have to do is wander a...

In the midst of the concrete and metal siding of Industrial Park in Florence, Alabama is a building that produces and sells 100% organic jersey cotton, feminine, hand-sewn apparel displayed and draped in a sea of whites and neutrals— a palate that is as soft, revitalizing, and comfortable as the clothing of Alabama Chanin. If you’re from The Shoals area, then you have heard of Natalie “Alabama” Chanin. Born and raised in Florence, Alabama, she has a deep love and commitment towards supporting and growing local business, made apparent in her own business model, which includes thoughtfully and methodically pouring her heart and soul into each design and collaboration that she creates, produces, and sells at The Factory, her store on Lane Drive. Perhaps you have seen her clothing online or heard about the beautiful designs and quality fabric used in each piece, but it really doesn’t do it justice until you walk into The Factory and see the hand-stitched patterns, fe...

Three years ago Alabama Outdoors moved into the historical Rogers Department Store building in the heart of downtown Florence and the local, Alabama-grown outdoor store plans to make history of its own as an essential staple for Shoals residents. Luckily, Alabama Outdoors has established itself in a place rich with outdoor recreational activities, making it easy to support this community-driven business. Centered just a few minutes from the Tennessee River and Wildwood Park, the specialty outdoor retailer has the perfect location to serve those who love the water, camping, rock climbing and more. While the Rogers Building is located on Court Street, the actual Alabama Outdoors entrance is on Mobile Street and it’s a grand entry with large, modern, spherical chandeliers and the classic Alabama Outdoors oak tree logo. The colorful window displays are just a taste of the high quality clothing available inside. The rugged, earthy space was decorated and designed to pay emphasis to...