Alabama Chanin
In the midst of the concrete and metal siding of Industrial Park in Florence, Alabama is a building that produces and sells 100% organic jersey cotton, feminine, hand-sewn apparel displayed and draped in a sea of whites and neutrals— a palate that is as soft, revitalizing, and comfortable as the clothing of Alabama Chanin. If you’re from The Shoals area, then you have heard of Natalie “Alabama” Chanin. Born and raised in Florence, Alabama, she has a deep love and commitment towards supporting and growing local business, made apparent in her own business model, which includes thoughtfully and methodically pouring her heart and soul into each design and collaboration that she creates, produces, and sells at The Factory, her store on Lane Drive. Perhaps you have seen her clothing online or heard about the beautiful designs and quality fabric used in each piece, but it really doesn’t do it justice until you walk into The Factory and see the hand-stitched patterns, fe...