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Florence-Lauderdale Tourism & Visitor Center

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Driving up to the Florence-Lauderdale Tourism and Visitor Center you’re met with the shimmering waters of the Singing River and the soaring Alabama pines—both iconic reminders of the Shoals area and an ideal location for the Visitor Center, which celebrates and embodies everything that makes up an area so rich with history, talent, and beauty. The stunning building filled with informative displays, dynamic technology, a gift shop, and friendly staff, makes a Visitor Center that is truly one-of-a-kind, and a must-see for both local residents and those new to the area. The goal of the Center is not to be a museum, but to give each person who walks through the door a taste of everything the Shoals has to offer, and to send them out to explore the many attractions and events across the Quad Cities.  The front of the Tourism & Visitor Center is structured with towering pine posts and tall, wooden doors created by local artist Robin Wade who also designed the...