Alabama Outdoors



Three years ago Alabama Outdoors moved into the historical Rogers Department Store building in the heart of downtown Florence and the local, Alabama-grown outdoor store plans to make history of its own as an essential staple for Shoals residents. Luckily, Alabama Outdoors has established itself in a place rich with outdoor recreational activities, making it easy to support this community-driven business. Centered just a few minutes from the Tennessee River and Wildwood Park, the specialty outdoor retailer has the perfect location to serve those who love the water, camping, rock climbing and more.

While the Rogers Building is located on Court Street, the actual Alabama Outdoors entrance is on Mobile Street and it’s a grand entry with large, modern, spherical chandeliers and the classic Alabama Outdoors oak tree logo. The colorful window displays are just a taste of the high quality clothing available inside. The rugged, earthy space was decorated and designed to pay emphasis to the multitude of multi-colored t-shirts, sleeping bags, and back packs that hang from the ceiling and walls. It’s a visually appealing store that brings an excitement to choosing outdoor gear that is both fun and functional. Their store is the only outdoor retailer in the Shoals area that sells the popular Patagonia brand and they have a very wide selection of Chacos; other brands they carry include North Face, Marmot, Toad and Co., Eno, Yeti, and Colombia—all the essential brands avid outdoor fans are looking for.

Their products are both comfortable and high quality, guaranteed to last and satisfy those who regularly camp or spend time outside in the beautiful Shoals area. They have a large selection of backpacks, sleeping bags, Eno hammocks, sunglasses, camping and rock-climbing gear, disc golf Frisbees. They also sell clothes and shoes that are ideal for serious hiking and camping, and make available Birkenstock footwear, Hunter rain boots, and Comfort Colors clothing, which are both functional and fashionable. In addition, aside from their impressive selection of merchandise, their customer service is exceptional.


Like most Alabama-grown businesses, the customer service is friendly, helpful, and efficient. You are immediately greeted by welcoming staff intent on helping you find exactly what you need. They have extensive personal and professional knowledge of the products and can recommend the best gear to use depending on your recreational activity. Alabama Outdoors is also passionate about getting involved in the ever-growing downtown area. Three years ago they were set up in a house near campus, but their goal in moving into the larger Rogers Building space was to not only make it easier to shop, but to be more central, involved, and supportive of the exciting revitalization of downtown Florence. During First Fridays you can find their table set up on Mobile Street, just a few feet away from the musical stage, ready to show you their latest products and answer any of your questions. Their enthusiasm for serving the Shoals residents and providing the best products and shopping experience is apparent and refreshing.


Alabama Outdoors wants to be in the thick of everything—whether it be the center of all of the parks, or involved in sponsoring local events. They are invested and passionate about the outdoor Shoals area and are the staple for specialty outdoor clothing and gear. Their staff is not only available in the store, but you can find them out and about using the merchandise they sell.  This store is yet another beautiful, high-quality retailer we are lucky to have in our downtown area, just seconds away from the Singing River. Stop in soon, take a look at what they have to offer, and get ready to jump in and enjoy the great Alabama Outdoors.




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