Billy Reid's Shindig No.11

It’s that time of year again when resident fashion designer, Billy Reid, transforms downtown Florence, Alabama into a hip fashion, food, music, and art festival that is a delicious mixture of local cuisine and brilliant artists taking over popular homegrown venues along the tree-lined streets that make up our charming city. With the Billy Reid store located downtown on North Court Street, you can expect the restaurants, bars, and shops to be filled with visitors from across the country, taking in the sights and sounds of Florence as Shindig No. 11 begins August 23.  

Here is a brief summary of some of the events.  There are events that are free to the public and other events that require tickets.

August 23 - Shindig in the Park - Free Event
Bring your blankets and lawn chairs to the center of Florence at Wilson Park, for a free outdoor concert featuring music by Erin Rae, Devon Gilfillian, and Dirty Dozen Brass Band.  Enjoy delicious food, crafted with heart, from some of the best chefs in the country including Chefs Rita Bernhardt, Brittany Garrigus-Cheatham, Andy Ticer and Michael Hudman.

From 8:15 - 9:00 PM, enjoy viewing a premiere screening of County Music, a documentary by Ken Burns.

Want to watch a fun game of Baseball?

On Saturday, August 24, from 12:00 PM - 3:00 PM, come to Mike Lane field for a good game of baseball between the Alabama Slammers vs Jack White's Warstic Woodmen. Watch these two battle it out and cheer on your favorite while you enjoy food from Rodney Scott's BBQ, Chef Will Drake of Hero Doughnuts and Chef Paul Yeck. There will also be live music!

August 23 - The Raconteurs (Sold Out)

The band featuring members Jack White, Brendan Benson, Jack Lawrence and Patrick Keeler, have just released their first full album in 10 years. Check out their album, Help Us Stranger, here:

August 24 - Margo Price (ticketed event)

Get your tickets to see Margo Price on August 24 at 7:30. Margo is an American country singer-songwriter based in Nashville, Tennessee. Her debut solo album Midwest Farmer's Daughter was released on Third Man Records on March 25, 2016.

Fashion Show

In addition to the great music and food, Billy Reid presents the latest collection in a fashion show that rivals any in NYC or Paris.  This is a ticketed event.

Ticket Information
If you don’t have tickets yet there are still a limited number of VIP tickets left, which will give you full access to this fabulous weekend. If you’re in from out of town and this is your first time to the Shoals, welcome! We hope you enjoy your stay, take in the many sites of the area, and have a weekend that you’ll remember for many years to come—knowing Billy Reid he’s going to knock it out of the park.

For tickets and more information go to:


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